Red Emerald Strategic Plan
The Red Emerald Strategy is an internal guiding document to help us, the Utah Office of Tourism, prioritize our promotional and product development efforts toward creating Utah travel experiences that are rarefied, distinctive, unique to Utah and highly coveted. The principles in the Red Emerald Strategy focus on attracting quality visitation, which means shaping traveler itineraries to promote longer stays, increased spending, dispersed visitation throughout the state and deeper engagement […]
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Utah Tourism Conference – Call for Content
Planning for the 2024 Utah Tourism Conference (UTC) hosted in Layton on September 24-27, 2024 is in full swing! The UTC Conference Planning Committee is pushing out a Call […]
Partner Highlights
The world is a book, and those who do not travel read only one page. -Saint Augustine We are so fortunate to work in tourism, and to live in a state with abundant […]
Nominations Open: Tourism Hall of Fame
Nominations are now open for the 2024 Utah Tourism Hall of Fame, a long-standing award presented by the Utah Office of Tourism along with the Utah Tourism Industry […]